AWESOME BOY began as an online store selling RAP TEEs and

and opened an actual store in Harajuku in August 2015.

In addition to RAP TEEs, AWESOME BOY selects VINTAGE items from the 90's to the 00's from a unique point of view and

We are proposing a new style.

From the fall of 2017, we have started a remake brand with a remake artist "ICHIRYU MADE".

AWESOME BOY×ICHIRYU MADE" with remake artist "ICHIRYU MADE" started in the fall of 2017.

The brand name was changed to "AWESOME BOY" from the 2022 Fall/Winter collection.

In addition to our own remake brands, we also handle other domestic remake brands.